Big Brother Naija (BBNaija) Season 10 officially launched today, setting social media abuzz with the grand unveiling of Biggie’s all-new house; a luxurious space designed to match the scale and ambition of this landmark season.
Photos from the launch show a visually striking home featuring sleek architectural lines, vibrant lounge areas, and expansive interiors. The contemporary design combines style and function, offering contestants the perfect backdrop for 10 weeks of intense gameplay, drama, and entertainment.
Biggest Prize in BBNaija History
This milestone season raises the stakes with a record-breaking ₦150 million grand prize, the largest in BBNaija history. Over the course of 10 weeks from July 26 to October 5, 2025, housemates will battle for the ultimate title and life-changing reward.
Returning to steer the ship once again is Ebuka Obi-Uchendu, whose dynamic hosting has become a staple of the BBNaija experience.
New Format: Duos Begin, Solos Compete
This year introduces a duo-entry format, with housemates entering the game as friends, couples, or relatives. However, the twist lies in the fact that while they enter as teams, each contestant will eventually compete solo as the game progresses.
Auditions held earlier this year in Lagos, Abuja, and Enugu ensured a diverse cast lineup, sparking curiosity and speculation among fans about who made the final cut.
Ninjas, Challenges, and Twists Ahead
Longtime fans can expect the return of BBNaija’s signature twists, including the rumored comeback of Biggie’s stealthy ninjas, a fan-favorite element and interactive challenges that involve viewers directly in the gameplay.
The producers have hinted at “unexpected turns and power plays,” promising a rollercoaster ride for both housemates and the audience.
A Legacy of Legendary Winners
As the show enters its 10th season, BBNaija has produced some of Nigeria’s most recognizable entertainment personalities. Past winners include:
- Katung Aduwak – Season 1
- Efe Ejeba – Season 2
- Miracle Igbokwe – Season 3
- Mercy Eke – Season 4 (First female winner)
- Laycon – Season 5
- Whitemoney – Season 6
- Phyna – Season 7
- Ilebaye – Season 8 (All-Stars edition)
- Kellyrae – Season 9 (First married winner)
See House Photos:
With the stage now set, fans across Nigeria and beyond are bracing for another unforgettable season of alliances, betrayals, laughter, and tears. BBNaija Season 10 is officially underway, and if today’s house reveal is anything to go by, it may just be the most electrifying season yet.
