Mastercard has introduced a cutting-edge, AI-based solution called Account Intelligence Reissuance, aimed at transforming how financial institutions across Eastern Europe, the Middle East, and Africa (EEMEA) handle compromised payment cards.
The newly launched service leverages Mastercard’s proprietary artificial intelligence technology and expansive network data to assess risks linked to card breaches. It offers issuers automated, data-backed recommendations on whether to monitor or reissue payment cards significantly reducing fraud-related expenses and operational burdens.
In the aftermath of security breaches or fraud incidents, financial institutions are often forced to reissue thousands of cards; a process that is not only expensive but also manually intensive. Mastercard’s new tool helps solve this challenge by accurately identifying high-risk primary account numbers (PANs), including those exposed through both physical and digital skimming methods.
“At Mastercard, we’ve built a strong suite of fraud detection tools designed to deliver actionable insights,” said Selin Bahadirli, Executive Vice President, Services, EEMEA at Mastercard.
“With Account Intelligence Reissuance, we go a step further empowering issuers to aggregate data, measure threat levels, and prioritize which cards truly need to be replaced.”
This new solution builds on Mastercard’s Decision Intelligence platform, which analyzes over 159 billion transactions annually to detect suspicious activity. With recent enhancements using generative AI, Mastercard has increased its ability to interpret complex datasets in real time; spanning accounts, devices, merchants, and transactions.
The Account Intelligence Reissuance initiative is part of Mastercard’s broader commitment to AI innovation across EEMEA. The company is also investing in advanced AI solutions through its Centre for Advanced AI and Cyber Technology, established in Dubai in partnership with the UAE government.
The Dubai-based center serves as a regional hub for developing AI capabilities to counter cyber threats, data breaches, and financial fraud, reflecting Mastercard’s proactive approach to digital security.
While the service has debuted in the EEMEA region, Mastercard plans to expand Account Intelligence Reissuance to other key markets including Asia-Pacific, North America, and Latin America before the end of the year.
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